We Can Prove You Are Under Spending on Mobile Video
Greg Stuart has been in the thick of all things digital marketing for the past 20+ years. Over half of his career has been leading the initiatives for the IAB and for the past 5 years at the Mobile Marketing Association. Greg, more than most, understands that brand acceptance of change in the media world is a process that takes time and lots and lots of testing and research. In this interview, Greg describes how the law of physics is working (or not) in mobile media. He cites the fact that most marketers are only investing 3%-5% of their media budgets in mobile while the SMoX study (http://www.mmaglobal.com/smox) suggests 15%-20% to maximize media effectiveness.
Greg closes with a quote that begs for attribution. If you know who said this, PLEASE let us know:
“With digital media, we will over-estimate its’ importance early-on but under-estimate the speed at which it will happen.”