Voices of Videonomics: Richard Raddon, Co-CEO & Co-Founder, ZEFR

Posted 5 years ago by Jeremy Walker

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Richard Raddon, Co-CEO & Co-Founder, ZEFR

The co-founder of Zefr talks about the power of YouTube video in reaching 18-34 year old males. He makes the point that brands are experiencing tremendous waste on their TV advertising vs. the web as TV lacks accountability that the web can now offer. Listen to Mr. Radon’s opinions on how the viewership of 13-35 year olds to the Web is transforming advertising.