Voices of Videonomics: Michael Solomon, Managing Director – OMD

Posted 5 years ago by Jeremy Walker

[yframe url=’http://www.youtube.com/watch?v=8uAfu_6r9H4′]

Michael Solomon, Managing Director – OMD

Michael discusses the “three legs of the stool” as client, buyer and creative who must all come together to figure out how to reach consumers in the right way, across the right platforms with the right content. Although the “common currency” topic seems to dominate the conversation amongst the video-centric agency world, creative challenges seem to be too often left out.