Voices of Videonomics: Michael Bologna, Director, Emerging Communications, GroupM

Posted 4 years ago by Jeremy Walker

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Michael Bologna, Director, Emerging Communications, GroupM

Michael talks about the current trend of TV media, which he says is mirroring what has been happening in digital for the past 3-4 years. He goes on to say that in the very near future, TV buying will become far more automated and have the ability to apply data so that advertisers can reach audiences they desire vs. buying demographics.