Voices of Videonomics: Kevin Doohan, EVP of Marketing – Machinima

Posted 5 years ago by Jeremy Walker

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Kevin Doohan, EVP of Marketing – Machinima

Kevin talks about the “noble goal” that many TV and digital buyers are embracing, which is to get together to advance the industry through collaboration with a focus on solving mutual challenges. At the heart of these challenges are issues around metrics that need to be solved in a collaborative manner. Kevin sees this stage as parallel to the early challenges faced by digital vs. traditional display advertising and is the next phase of the evolution of multi-screen viewing.