Voices of Videonomics: John Livesay, Executive Director Corporate Partnerships – Conde Nast

Posted 4 years ago by Jeremy Walker

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John Livesay, Executive Director Corporate Partnerships – Conde Nast

John explains the secret sauce to Condé Nast’s video success: people are looking for snack-able entertainment bites. Using multiple channels to make your show more easily available, the more likely the consumer will watch it. John also compares the lean back (TV) and lean forward environments (digital) for engagement.