Voices of Videonomics: Eric Johnson, EVP, Multimedia Sales, ESPN

Posted 4 years ago by Jeremy Walker

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Eric Johnson, EVP, Multimedia Sales, ESPN

Eric Johnson talks about how ESPN is helping to change behavior of it’s viewers through their multi-screen strategy. He also thinks that coming soon will be a seamless way for agencies and clients to plan and buy cross-screen campaigns, but some work still needs to be done.