Barry Frey, President and CEO at Digital Place-based Advertising Association and Ray Rotolo, Chief Operating Officer, Posterscope USA will discuss how Digital Place Based Advertising has become very attractive to marketers in today’s media ecosystem. With video viewing and the consumer now being untethered from the traditional home environments, this ad form connects consumers back to video advertising while they are on the go. They will discuss how this ad form brings the best of digital and video opportunities to advertisers and their agencies.
Additionally, we will see the emerging trend amongst media agencies to take a video holistic approach to planning and buying all video together in one consideration set. Barry will illustrate the industry’s “Video Everywhere” marketing campaign and both will illustrate some examples of best practices for advertisers.