Tribute to Erwin Ephron & Feedback from Roundtable at the Summit – Videonomics Monarch Beach Summit 2013

Posted 5 years ago by Jeremy Walker

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Measurement and the Comparative Value of Media 200 marketing and media executive peers met in pre assigned Roundtables for actionable conversations around specific issues in video advertising.

Topics Discussed Included:
-The need for common metrics, reporting, and account management across TV & digital
-The impact the over promise and under delivery of premium content has on the buy side
– What clients are looking for in order for them have fluid budgets (metrics and pricing)

Steven kaufman, EVP, Media — ethology
David Smith, Founder & CEO — MediaSmith
Sean Finnegan, Founder & CEO — The C4 Group