Marketers discuss a promise that often seems to fall short; such as addressability, engagement, and interactive TV. Does the market really care? Ultimately, do buyers and brands even have the creative and capacity to manage the process of pushing the 1:many model to a 1:few?
Jes Santoro, Vice President of Sales – VINDICO
Michael Chaney, Founder and CEO – Piston
Chris Dennehy, SVP, Group Media Director – Haworth Marketing + Media
Cathy Hetzel, Corporate President & President, AMI Division – Rentrak
Chris Paul, General Manager, AOD – Vivaki