Town Hall: New Fronts, Up Fronts: How Media is Bought and Sold Today – Videonomics Orlando Summit 2013

Posted 5 years ago by Jeremy Walker

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Want to know how media is currently bought and sold across both TV and Digital? We’re hearing brands wanting to understand why the New Fronts are important and real answers on how to value digital. Agencies are looking for fluidity across TV and Digital. Sellers are looking for their online media to be valued at TV levels. Have ideas on how media should ideally be bought and sold? This guided discussion will call on the expertise of the group to address these topics.

Featuring:
Toby Gabriner, President – Adap.tv
Andrew Feigenson, SVP, Ad Paltforms and Networks – Nielsen Company
Michael Law, SVP, Video Activation – Carat
Jeremy Steinberg, SVP, Digital Ad Sales – The Weather Company
Mike Racic, EVP, Managing Partner, U.S. Portfolio Management – UM
Donnie Williams, Chief Digital Officer – Horizon Media