In this interactive session representatives from digital, TV, measurement, brand, and agency will address the cry for a common metric. Whether your efforts are paid or earned, success comes down to comparing and measuring results. If a common metric is possible, this is the group to decide.
Joan FitzGerald, VP, Television and Cross-Media Solutions – comScore
Adam Gerber, VP, Sales Development & Marketing – ABC Television Network
Jeremy Lockhorn, VP, Emerging Media – Razorfish
Dean McCormick, VP Advertising Solutions – BlackArrow