Armed with new media channels, data, and technology Kris Magel will share how marketers will not only survive but thrive in the modern Videonomic landscape. As a lifelong TV buyer, Kris is no stranger to the power of video advertising or today’s challenges: TV usage falling while prices climb, the rise of DVR viewing, cross screen consumption exploding while younger audiences fragment.
Amongst the many evolutions that Kris will discuss:
-The transition to viewing video wholistically including: traditional TV, on-demand across all screens, digital, cinema and place-based.
-A more competitive landscape: adding high quality impressions at efficient prices to the TV marketplace
-Greater use of data and technology to deliver efficient, incremental reach and attention to every ad
-The influx of high quality original programming, distributed across more players and platforms, ultimately resulting in more choice and greater efficiency for advertisers
To check out the slides:
Kris Magel, Chief Investment Officer at Initiative