Taco Bell Talks Frontline Video Strategy
Cheryl Gresham is a 15-year media veteran, having spent years at IPG media agency Initiative and Coca-Cola before joining Taco Bell nearly 5 years ago. She explains here that video planning, for both TV and Digital is now under constant evaluation and tweaking on a weekly basis. Taco Bell is constantly evaluating the performance of their media investments and adjusting to maximize impact and sales lift. Cheryl, like many smart brands today are constantly evaluating data relevant to their video investments to determine exactly what is engaging consumers and driving sales. She no longer talks in terms of TV and Digital – it’s all video strategy and it’s all changing.
And, what about that Taco emoji? Cheryl explains that many Taco Bell fans are “cord-nevers” and Taco Bell must be on the front lines of understanding how to connect with these folks. Branded emojis? Really? Heck yea! Check this out now.