Taco Bell on Addressable, Progammatic, Influencer Marketing Successes

Posted 2 years ago by Jeremy Walker

Watch Juliet’s Interview

We caught up with Juliet Corsinita, VP of Brand and Media Partnerships at the Videonomics Summit and were once again reminded that Taco Bell’s approach to marketing continues to push boundaries. Having dipped their toes into addressable for the first time this past year, Juliet questions how hyper-targeted does a brand as big as Taco Bell need to be. Additionally she shares successes they have found with up and coming influencers.