Surrendering Your Brand Image for Influencer Marketing

Posted 2 years ago by Jeremy Walker

Watch John’s Interview

John Bohan, CEO and Founder of Socialtyze talks about influencer marketing and how brands are having a hard time letting go of full control of their brand image and placing it in the hands of influencers however there is huge opportunity available if they do. Successful brands set parameters for the influencers so that their key initiatives are met while allowing influencers the creative freedom to reach their massive audiences in a way that drives success for the brand. With social making up two-thirds of internet traffic, brands have a huge opportunity if they let go.