Sony has embraced video and no where can this be better seen than in its “One Sony” corporate philosophy. Spanning all sister companies (Sony Electronics, Sony Computer Entertainment, Sony Pictures Entertainment, Sony Music and Sony Mobile) and running across broadcast and digital, the campaign highlights the contributions Sony has made to challenging the status quo.
The campaign debuted on the Golden Globes and has run across digital partners including YouTube, Twitter, Gawker and Buzzfeed. In total the campaign is expected to reach over 1.5 billion advertising impressions.
Find out how a brand as large & diverse as Sony conceives and executes such a complex campaign as well as why video was so central to narrating the One Sony story.
To check out the slides:
Barbara Miller, VP of Consumer Marketing Solutions at Sony Electronics Inc.