Sit Back and Engage: Connected TV Best Practices from YuMe, Magid and Razorfish – Videonomics Orlando Summit 2014

Posted 4 years ago by Jeremy Walker


YuMe, Frank N. Magid Associates, Inc. and Razorfish, conducted a connected TV (CTV) media clinic in Santa Monica, CA to explore consumer reactions to different ad creatives on this emerging digital screen. The question many media planners have been asking is whether the connected TV is more like a TV or a PC from an advertising perspective. In this research, we distill a set of CTV advertising best practices to leverage both the lean back branding opportunity of the big screen in the living room and the engaging elements of this interactive device… Get ready to sit back and engage.

To check out the slides:

Ed Haslam, SVP Marketing at YuMe
Jeremy Lockhorn, VP, Emerging Media at Razorfish