Scale and scope of online original content has opened up new cost effective avenues to reach and interact with consumers. With the evolution of this content there are no rules; giving brands deeper opportunities for product integrations, and more access to both talent and storyline creation. This synergy is creating better value for brands and a more natural experience for audiences. With publishers investing in original programing like never before its time we put a spotlight on these opportunities.
To check out the slides:
Andrew Snyder, VP, Video Sales at Yahoo