Secrets of Targeting TV Viewers – Videonomics Orlando Summit 2014

Posted 4 years ago by Jeremy Walker


Through programmatic TV buying, marketers and agencies can easily plan, optimize, and report daily on audience-based TV buys using automated platforms. Audience buying on TV has opened more doors than we expected—exposing new insights, discovering audiences in unexpected places, and connecting digital and TV campaigns. It has also challenged some of the conventional wisdom about our audiences and their TV viewership. Join AudienceXpress and IPG/Magna Global for an in-depth discussion of programmatic TV as it is today, and how advertisers are finding new TV audiences in surprising places.

Matt Bayer, VP, Advanced TV at Magna Global
Walt Horstman, President at AudienceXpress