Tracey Scheppach

CEO & Founder at Matter More Media

Tracey Scheppach is responsible for strategic and operational oversight of SMG’s Precision Video Center of Excellence and has been a key architect in the building of video’s future for more than a fifteen years now. She can rightly claim industry-leading expertise in such areas as VOD, online video, converged TV, interactive TV, mobile video, second-by-second set-top box measurement and more. She has played a leading role in bringing addressable advertising to TV, the Holy Grail of marketing, to life for the industry and the largest brands in the world. Scheppach entered the industry from the ITV pioneering companies Wink and OpenTV launching some of the first interactive TV campaigns.

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