President, US at The Story Lab
As President of The Story Lab, Shannon Pruitt helps her clients create storytelling solutions that allow them to plan, develop and leverage content to deepen relationships with audiences across their bought, owned and earned ecosystems. She is a pioneer in building the content arm of a global media conglomerate, leading the global expansion of TSL with a strategic vision anchored in the belief and practice of a truly integrated content and media approach.
Through her extensive background in content strategy development, combined with relationships in the sports, entertainment, and publisher worlds, she guides her clients through the complex landscape of content, media, and tech opportunities to create sustainable planning and implementation to optimize effectiveness and return.
Previously, Shannon had her own consulting company where she worked with clients across all areas of monetization, sales packaging, and strategy related to content, intellectual property development, and licensing. Clients included J & J/Ensemble, Aegis Media/The Story Lab, FremantleMedia, AIM Productions, Sweety High, and Disney Digital. With her extensive experience in television, digital media, social media and live events, she has led Marketing, Sales and Business Development teams at entertainment powerhouses such as Warner Bros, 19 Entertainment, Mark Burnett Productions and FremantleMedia.
Prior to transitioning into entertainment, Shannon worked at MasterCard International in Advertising, as well as Octagon Marketing overseeing MasterCard’s sponsorship of the FIFA World Cup, MLB and NFL Teams.
Shannon holds an MBA and a BA in Japanese from the University of Oregon. She is also active as a special needs parent, dedicating her time to education advocacy and research. She currently sits on the Los Angeles Board of the March of Dimes as well as the Board of the National Angelman Syndrome Foundation.