Serena Duff

EVP General Manager, Western Region at Horizon Media

As head of Horizon’s western region, Serena sets the vision and drives the culture at Horizon, LA. Her creative zeal and unwavering commitment to excellence was honed over the past 20+ years at a diverse roster of both creative and media agencies. Recognized by Ad Week in 2016 as a Media All Star, her approach is rooted in challenging the status quo and providing a modern perspective on what clients need to pivot and succeed in today’s complex marketplace. With an unwavering belief that media is the most exciting part of marketing, Serena has led planning for some of the most innovative and iconic brands including Corona Beer, Jack in the Box, ABC, Visa, HBO, Neutrogena and ABSOLUT. Since joining Horizon in 2009, her focus on defying convention and relentless pursuit of better ways has led the LA office to tremendous growth and recognition. Serena lives in Los Angeles with her husband Gary, 10 year old twins and pug dog Caprice.

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