VP, Performance Marketing & Paid Social Account Director at Havas Media
Samantha focuses on driving continued performance within Paid Social and Programmatic at Havas Media in Chicago. Across both of these focuses the key is understanding the data to scale exactly what is working, find opportunities, and quickly minimize what isn’t working. Over the past year she has pivoted paid social to be a full funnel approach, driving success from awareness to direct response. Within programmatic media she is continuing to lead testing opportunities and is also leading a DMP evaluation for her clients to expand success. Samantha’s main client is DISH Network.