Rowena Ruan

Agency Measurement Lead at Facebook

Rowena Ruan is an Agency Measurement Lead with the Marketing Science group at Facebook. She focuses on helping agencies identify and develop best practices for people-based marketing. Her work involves advising agency teams on measurement strategies, as well as working with them on an ongoing basis to adopt measurement practices, integrations, and products to improve business performance and achieve differentiation.

Previously, Rowena has worked within digital analytics teams at Ogilvy & Mather and DigitasLBi. Born in Shanghai and raised in upstate New York, Rowena now lives in NYC.

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