Rich Raddon

Co-Founder, Co-CEO at ZEFR

Richard Raddon is co-Founder, co-CEO of ZEFR. ZEFR is the leading video ID technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a lens into the YouTube culture and the tools to turn its insights into more impactful media for brands. As the technology company of choice for nearly every major Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month.

Prior to ZEFR, Rich co-Founded MOVIECLIPS, which became the largest video network about movies. MOVIECLIPS sold to Comcast (Fandango) in April of 2014. Rich also served as the Director of the Los Angeles Film Festival and as a media Producer. Rich began his career as an assistant to the late writer/director/producer John Hughes in Chicago. Rich is a graduate of Brigham Young University.

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