Ray Erickson

Director, Video Sales & Strategy at Conversant

Ray currently oversees video revenue and product strategy for Conversant’s West Coast sales team. He is a seasoned sales professional with nearly 15 years in the advertising industry, the majority of which has been spent in Los Angeles. For the last 5 years, he has dedicated his focus towards Video advertising distribution & measurement. At Conversant, Ray is responsible for evangelizing Conversant’s Video offering, curating go-to-market positioning, collaborating with client partners, and seeing through the successful executions of digital media programs.

After starting his career at Horizon Media in NY, he transitioned to sales and relocated to LA, working at iHeart Media, where he remained for over 8 years. Following that tenure, Ray shifted to the digital arena, holding sales and leadership roles at Sizmek for 5 years, primarily serving as the company’s Rich Media & Video Specialist, pioneering the company’s Video Subject Matter Expert division. He launched several product initiatives including HTLM5 VPAID executions, negotiated vendor partnerships, and re-positioned Sizmek’s video sales offering.

Ray is an active member of thinkLA, sfBig, LVIMA, DFWIMA, and a member of the IAB Digital Video Committee. When not nerding out on Video Advertising, Ray spends his time with his wife and 2 boys in the suburbs of Los Angeles.

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