Chief Creative Officer at Periscope
Periscope’s first-ever chief creative officer is a well-known industry leader who has collaborated with some of the greatest creative teams in advertising. With a career that spans both coasts, Peter built his portfolio at shops like Goodby Silverstein & Partners and Leagas Delaney before moving into leadership roles at Publicis, J. Walter Thompson, Deutsch NY and other top creative agencies.
Peter has a proven track record of transforming agencies into creative powerhouses. Under his leadership, Publicis New York received the most creative honors in its history. As Chief Creative Officer at Deutsch, he added $500 million in new billings while repositioning one of America’s oldest brands — Tylenol. And during his most recent tenure at McKinney, he developed a strong presence for the agency in New York with the global re-launch of the Crocs footwear brand.
The recipient of every major creative award in the industry, Peter has worked on an impressive roster of clients that includes Macy’s, Cadbury, Johnson & Johnson, Diageo and JetBlue. Among his many notable campaigns are the award-winning IKEA campaign around the election of President Obama, the infamous “What the hell is ANSKY?” campaign for the Adidas sponsorship of the Yankees and Samsung’s brand initiative with Kristen Bell and Dax Shepard.
- Events with Peter -
Jun 4 - 6, 2017