Chief Creative Officer at Society
Nick’s focus at Society is to develop creative, strategic storytelling that authentically connects with audiences across all platforms. With experience in content development, directing and production, he has overseen everything from tentpole work on billion-dollar brands, to award-winning, micro-budgeted social media projects. Nick helped to create the E*Trade “Baby” campaign, and his concept to market the novel “Thirteen Reasons Why” through social media unexpectedly drove a YA book to #1 on the NY Times Bestseller list and a Silver Lion at Cannes. He has also received Lions for his work with the NFL and Febreze, as well as Gold in Branded Content for the groundbreaking, community-generated narrative film, “Beyond the Still”. The project premiered at the 2011 Sundance Film Festival, where Nick was onsite to help create and launch Lance Weiler’s transmedia platform, “Pandemic 1.0”. His brand work has been awarded at the Addys, Effies, and One Show. Beyond the world of advertising, Nick wrote, directed and produced “The Shovel”, starring Academy Award-nominee David Strathairn, which won Best Narrative Short at the Tribeca Film Festival. He also executive-produced the SXSW-winning feature documentary, “High Score”.