SVP, North America at Amobee
Michael Parkes is a seasoned digital marketing executive, with over 15 years of senior leadership experience providing innovative marketing technology solutions to brands and agencies. As SVP North America at Amobee, Michael is actively engaged in bringing Amobee’s patented Brand Intelligence technology and cross channel media activation platform to market. In the area of political advertising, Michael helps agencies leverage Amobee Brand Intelligence to gain a comprehensive understanding of voter interests and trends using real time and historical data from across the web, social, mobile and video to reach and engage strategic audiences along the campaign trail. Agencies can then activate on discoveries and insights in real time through Amobee’s cross channel and cross device platform. Michael graduated from University of Technology, Sydney with a degree in Management.