VP, Branded Entertainment. Fox Digital Studio at 20th Century Fox
Mel Clements is Vice President, Branded Entertainment for Fox Digital Studio. He works with major advertisers to create new IP by providing access to a new generation of creative filmmakers, TV/Film writers, and promising acting talent. Mel got his start at a small B2B ad agency optimizing search terms and has built his career developing breakthrough marketing campaigns for blue-chip consumer brands like Nike, Coca-Cola, and Microsoft.
Mel previously worked as a Creative Experiences Director for Microsoft’s Yarn, developing custom advertising and branded entertainment opportunities across Windows 8 and Xbox like Intel’s Discovered starring Chris Evans and The LeBrons Season 2. He orchestrated one of the most successful cross-platform product launches in Nike Basketball history for the Nike Hyperdunk. At Coca-Cola, Mel was the first to embrace social media marketing with Facebook, while working to build successful digital partnerships with numerous ad agencies, sports leagues, and media properties.
Mel holds a bachelor’s degree in Political Science from Emory University.
- Events with Mel -
Feb 22 - 24, 2015