VP of Marketing at Matrixx Initiatives
Lori leads all marketing efforts for Matrixx. Under her tenure, Zicam has become a $100 MM retail brand. Before joining in 2013, Lori spent over 10 years in the consumer packaged goods industry in a variety of brand management roles. Prior to her career in brand management, Lori worked for 5 years in management and process consulting with Andersen Consulting.
Most recently, Lori worked at Unilever where she marketed several of their largest foods businesses. On the Hellmann’s® brand, Lori was responsible for the renovation and communication behind the brand’s fastest growing variant along with brand and strategic planning, media strategy and market development partnerships. Prior to this, Lori worked in on the Ragu® and Bertolli® pasta sauce businesses where she drove communication, strategy and innovation projects. Prior to her experience at Unilever, Lori worked at Kraft Foods in the Confections Division on Altoids® and Life Savers®.
Before attending business school, Lori was a manager in the Process Competency Group at Accenture (formerly known as Andersen Consulting). Lori received her M.B.A from Columbia University Graduate School of Business in Marketing and Management, her M.S. in Cell Biology from Duke University and her B.S. in Biology from Lehigh University.