Lisa Herdman

SVP Director of National Broadcast and Branded Entertainment at RPA

Lisa oversees all national TV/video (including online Full Episodes), national radio and Branded Entertainment investments at RPA. Lisa has most recently worked on Honda, Acura and La-Z-Boy. These last few months she has helped launch Pivot, the newest cable network, targeted to Millennials.

Lisa is known to be strategic in her negotiations as well as collaborative with vendor partners. She feels that understanding the creative perspective of each campaign leads to the most customized and engaged integrations for clients. She champions the idea that media + creative + placement enhances brand affinity and creates audience impact.

- Events with Lisa -