Linda A. Goldstein
Partner, Chair, Advertising, Marketing and Media Division at Manatt, Phelps & Phillips, LLP
Linda Goldstein is a partner and chair of Manatt’s Advertising, Marketing & Media Division. Ms. Goldstein represents the world’s leading consumer products/services and advertising and marketing companies in advertising, intellectual property and digital media matters. Her practice includes conducting legal compliance reviews of advertising campaigns for brand marketers and agencies, representing clients in false advertising and unfair competition investigations and enforcement actions, advising clients on promotional marketing programs, and negotiating and drafting industry-governing agreements.
Ms. Goldstein regularly counsels marketers on the structuring of sweepstakes, games and contests. Also, as chair emeritus and head of the Brand Activation Association’s Government and Legal Affairs Committee, she has assisted in developing public policy positions on a wide variety of promotion-related issues and has effectively advocated for the industry’s agenda in the legal, legislative and regulatory arenas, including testifying before the National Association of Attorneys General’s Subcommittee on Sweepstakes Promotion. In addition to helping secure legislative and regulatory changes favorable to the industry, she is a frequent writer and much-sought-after commentator on air, in print and on panels and podiums on the subject of promotion marketing.
Ms. Goldstein also spends a large portion of her time advising clients on how to minimize the legal risks associated with digital advertising and marketing. A recognized expert in the legal issues surrounding e-commerce, mobile marketing, social media marketing, consumer-generated content marketing and marketing to children, she has actively participated in hearings conducted by the Federal Trade Commission, such as on the adequacy of disclosures in mobile campaigns, and has worked with numerous trade associations, including the Mobile Marketing Association and Word of Mouth Marketing Association, to develop and adopt industry self-governing guidelines.
Ms. Goldstein has been named by Chambers USA as one of the Top-Ranked Attorneys in the country since 2006 and was honored with a “Star Individual” recognition, the publication’s highest distinction.