VP of Product Marketing at Vizio
Lily Knowles, VIZIO’s Vice President of Product Marketing is a 15 year veteran of the Consumer Electronics space. In her position with VIZIO, Ms. Knowles oversees all marketing including new product introductions, branding, positioning and segmentation for the company’s wide range of product categories. In her time with VIZIO, Ms. Knowles has navigated successful sponsorships with ESPN and the Rose Bowl/BCS National Championship Games. She also oversees VIZIO’s popular Fandemonium program for fans of all sports and entertainment, launched in 2013.
Prior to her tenure with VIZIO, Ms. Knowles previously held the position of Director of Marketing at Fabrik Inc. and Director of Worldwide Go-to-Market Integration and Worldwide Marketing at Linksys. She holds a BA in Biochemistry with a Communication Emphasis from Azusa Pacific University and an MBA from the University of California, Irvine’s Graduate School of Management with an emphasis in Marketing and Information Technology.