Larry Davis-Swing

SVP, Data & Analytics NA Lead at MediaVest

Larry has worked in the business analytics industry for 20 years and has experience ranging from product and shelf optimization to micro-tactical digital optimization through attribution models. 11 years ago he transition to the media agency world to move close to strategy and executions to be able to link insights and findings more closely with brand strategy work. Currently he leads Mediavest’s Data & Analytics practice which covers database integration/visualization/business intelligence tools to advanced analytics leveraging marketing mix and digital attribution models.

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