Channel Director, Brand at Lyft
Larisa Johnson is the Channel Director for all paid brand media at Lyft. In this role she is responsible for growing brand presence and generating attitudinal lifts through cross-channel strategy, while proving out the value of brand advertising at a tech company who’s primary focus has been on acquisition efforts. Her passion in media is finding data driven solutions to measure innovative media executions.
After spending 10 years on the advertising agency side on brands like Taco Bell, MINI Cooper, and Subaru, she was previous the media director at Pandora overseeing all brand and DR efforts. Larisa has a degree in Strategic Communications & Marketing from the University of Minnesota. When she’s not working, she’s enjoying all the hiking California has to offer and working her way toward traveling to all seven continents.
- Events with Larisa -
Nov 5 - 7, 2017