President, East at Initiative
Kristian (Kris) Magel is President of Initiative U.S., one of the Interpublic Group’s (NYSE: IPG) three worldwide media networks and part of the company’s IPG Mediabrands unit. Magel is responsible for all Initiative’s operational and client responsibilities in Initiative U.S.
Prior to this Magel served as Chief Investment Officer for Initiative in the region, a role in which he was he was responsible for forming the agency’s integrated investment teams across all channels, including national / local broadcast, video, display, mobile, social and search. His investment teams were fully integrated within every account team, working in conjunction with the firm’s Strategy, Analytics and Business Leaders to deliver 360 degree multiplatform media and marketing partnerships. Kris also sat alongside the Investment Leaders of fellow IPG agencies as a member of the MagnaGlobal Council, working with media partners to deliver the most effective marketing investment approaches that maximize client marketing spends.
A veteran with nearly two decades of experience in the media business, Kris was nominated the TV Week Buyer of the Year in 2015. Over the years, Kris has proven himself a formidable negotiator who has earned the respect of media partners for both his analytical approach to the marketplace and his passionate representation of clients. His reputation for articulate, informed intelligence also makes him a favorite with the press and a popular panelist at industry events. In 2012 Magel was named to the Adweek 50 (#16) as one of the industry’s most influential executives and was a Mediaweek ‘Media All-Star’ in 2007. Magel also has an influential voice within the video industry, serving as a co-chair of the Ad Council’s Broadcast TV Committee, a member of the advisory boards of industry collective Videonomics, the IAB’s Digital Video Center of Excellence, and the New York Advertising Club.
Prior to joining Initiative in 2007, Kris held the position of Senior Vice President, National Broadcast at Zenith where he created a fully integrated buying unit for Maybelline/Garnier that recognized early on the value of digital media working in conjunction with television. Prior to Zenith, Kris worked at Optimedia in a variety of Investment roles of increasing responsibility, culminating as Senior Vice President, National Broadcast. He also worked for DeWitt Media handling TV and Radio Investment.
Kris received his Bachelors of Arts degree from the John Wiley School of Business at the State University of New York at Geneseo. He makes his home with his family in New York City and East Hampton, New York.