Kevin Doohan

EVP Marketing at Machinima

Kevin Doohan is EVP, marketing at Machinima, the leading video entertainment network for young men. In this role, Doohan oversees the marketing function including brand marketing, public relations, audience development, trade and partner marketing, and research. Doohan’s team at Machinima develops strategy and programs that connect with and attract advertiser and consumer audiences.

Prior to his role at Machinima, Doohan was head of digital marketing at Red Bull. Under Doohan’s leadership, Red Bull experienced explosive growth across digital channels, especially in social media. Teams led by Doohan transformed RedBull.com into a global content hub envied by brands everywhere. Doohan restarted and focused Red Bull’s gaming/e-sports marketing strategy. His team conceived, launched, and managed proprietary Red Bull gaming events that drew millions of viewers online and thousands in person.

From 2004 to 2008, Doohan led all digital marketing at ConAgra Foods, including the corporate brand and consumer brands such as Healthy Choice, Butterball, Orville Redenbacher’s, Hunt’s, and Slim Jim. From 1997 to 2004, Doohan held senior marketing roles at Digital Insight (now an Intuit company) and Cendant Corporation, where he was a customer experience leader on the team that designed and launched Move.com, the No. 1 website for online real estate. Doohan earned an MBA at Northeastern University and is a dual citizen of the U.S. and Ireland.

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