Independent Media & Marketing Consultant at CKE Restaurants
Juliet Corsinita is the Vice President of Media and Brand Partnerships for Taco Bell Corp., headquartered in Irvine, CA. A 16 year veteran of Taco Bell, Juliet oversees all national media strategy and placements across TV, Radio, Paid Digital/Mobile/Social and Print/OOH. Taco Bell is extremely active in Sports Media and Juliet was instrumental in developing relationships and overseeing the activation of league partnerships with the NBA, MLB and BSC on ESPN, and works closely with each leagues Integrated Marketing teams to bring Taco Bell’s products and Live Màs brand positioning to life. Most recently, Taco Bell is activating Taco Bell Buzzer Beaters across NBA programming and digital assets to amplify the most exciting play in the NBA. Juliet was highlighted as a key influencer in spending when Ad Age selected the 20 top marketing organizations in major ad categories. She was also selected as a 2007 Advertising Age Media Maven. Prior to Taco Bell, Juliet worked for Foote, Cone and Belding on Mazda Motors of America and Men’s Health Magazine. Juliet is a California native, and enjoys watching the evolving media habits of her two kids.