Chief Marketing Officer at TEN: The Enthusiast Network
Jonathan Anastas is the Chief Marketing Officer at TEN: The Enthusiast Network. Anastas brings more than 20 years of marketing, digital, and data-driven expertise to his role at TEN, where he leads all consumer & business-to-business marketing strategies and campaigns, and oversees a team of 70+ marketing professionals across social, digital, mobile, creative, media, PR, event/experiential, data and CRM. Prior, Jonathan was Vice President, Global Head of Digital and Social Marketing at Activision Blizzard, helping the Call of Duty Franchise top $10B in sales and set industry records. Anastas also served as Vice President and Head of Global Marketing for Atari. Before moving into a brand marketing career, Jonathan spent many years in the advertising business, most recently as US President of Redurban, an Omnicom-owned Digital agency, managing offices in NY and Dallas. Prior to Redurban, he also held a number of management and account service roles at agencies including MullenLowe, Saatchi & Saatchi and Omnicom Digital agency THINK New Ideas, rising to the level of Executive Vice President and Managing Director. Anastas is recognized as an early expert in Digital marketing and has won EFFIES, Cannes Lions and other major awards.
Specific to the world of Digital video, Jonathan helped Motor Trend’s YouTube Channel become the #1 Automotive Channel in the US in every metric Tubular Labs tracks, lead in engagement on Facebook live and launched Motor Trend OnDemand, the largest automotive SVOD/OTT service in the US. At Activision, Anastas grew the Call of Duty YouTube channel into the #1 console gaming destination and the #7 brand channel overall.