Chief Marketing & Creative Officer at Hawthorne Direct
John Pucci is an award-winning creative director with a wealth of talent and experience working on major brands via both the agency and client side. Currently, he leads the creative, digital, business development, and production departments at Hawthorne Direct. His expertise encompasses pitching new business, developing creative and producing work for key clients 3M, American Addiction Centers, Armor All, BLACK+DECKER, Brother, Dyson, Energizer, Equifax, Gerber Life, Hamilton Beach, HomeAdvisor, The Hartford, It’s Just Lunch, JG Wentworth, L’Oreal, Pella, Transamerica, Spectrum and more.
His areas of specialty include automotive, beauty, consumer packaged goods, financial, housewares, insurance, entertainment, kids and family marketing. John has won numerous awards from the New York Festivals to the Effies – and even a coveted internal Cheesehead award from then Pizza Hut CEO and now Dallas, TX Mayor, Mike Rawlings. His favorite award will always be achieving amazing results for clients.
John joined Hawthorne in 2011 with an extensive resume of past lead creative roles. Most recently he served as Executive Creative Director at Havas Edge and Executive Creative Director for RAPP, Publicis and Tracy Locke. These roles afforded him unlimited opportunities to develop and execute creative strategy and integrated campaigns for global leaders including AAA, Bank of America, Blockbuster, Caesar’s Entertainment, CPK, Cigna Healthcare, FedEx, Frito Lay, The Humane Society, Lexus, LifeLock, Neutrogena, Nestle, Northwest Airlines, Pepsi, Pizza Hut, ProFlowers, Quicken Loans, Taco Bell, Toyota, Universal and many more. Apart from his agency work, he also supervised and executed integrated work in-house at DIRECTV, E! Networks, Mattel and The Walt Disney Company.
John graduated from Syracuse University with a BFA in Advertising Design. He also holds a Journalism degree from The University of Maryland, a graphic design degree from Parsons School of Design in NYC, a certificate in Animation from the School of Visual Arts in NYC and a certificate in Digital Design from Otis College of Art and Design in Los Angeles. He is also an alumni of The Disney University and an expert on keeping 20 million people a year happy.