John McCarus

SVP, Group Director of Brand Content at DigitasLBi

As Senior Vice President, Group Director of Brand Content for Digitas, John works across multiple Digitas client businesses to source and create brand content solutions across all channels.

Digitas’ brand content unit has created, produced and distributed original digital programming for high profile brands including GM, MillerCoors, American Express, Sprint, and more. The practice includes content strategy development, community design and activation and innovative brand content publishing solutions that deliver content of value to consumers and customers.

John is a founding board member of the International Academy of Web Television (IAWTV), a member of “The Digital Hollywood Power 50” and an advisor to start-up businesses in the digital content & technology space.

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