Jim Helberg

EVP/Chief Media Officer at RPA

In Jim’s 30+ years as a media executive, he has held a front row seat to some of the
greatest evolutions in the history of marketing and media. He is probably best known for
his work within the automotive category on both the agency and client side for brands
including Honda, Toyota, Nissan and Chrysler. Jim’s philosophy of integrated media
and marketing is that everything starts, ends and begins again with the customer; each
campaign, product and media investment is unique and requires a fresh perspective to
obtain clearly aligned business objectives.

- Events with Jim -