Jeff Smith

EVP, Global Solutions Marketing at Nielsen

Jeff Smith is EVP Global Solutions Marketing at Nielsen, a leading global provider of information and analytics around what consumers watch and buy. As part of Nielsen’s Product Leadership team, Jeff leads Nielsen’s go to market efforts around marketing and advertising performance, and is an expert on emerging media and its impact on traditional advertising channels. Prior to Nielsen, Jeff was Chief Marketing Officer and Senior Vice President of Client Services at Vizu, a provider of real-time brand lift analytics for digital brand advertising, which was acquired by Nielsen in 2012. Prior to Vizu, Jeff was Vice President of Sales and Marketing at Keibi Technologies, a leader in the Social Media analytics space. Jeff’s business accomplishments, including driving the growth of multiple new ventures from inception to ultimate acquisition, have been chronicled in Fortune Magazine, the New York Times and S&D Executive’s “Pro’s to Know.”