Co-President at Questus
Jeff Rosenblum is a pioneer, a disruptor, an innovator and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.
Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives.
As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles.
As an industry thought leader, Jeff regularly contributes to Fast Company, Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. He regularly presents at industry conferences, including iMedia, IAB, Shop.org, Webcom, Ad Age, Adweek, The CMO Council and Game Changers. Jeff recently completed his first TEDx talk, entitled “Can Advertising Save The World?” and has guest lectured at NYU’s Stern School of Business as well as The London Business School.
Every few years, Jeff likes to take on an insane challenge which has culminated in him getting repeatedly punched in the face in the “Vermont Toughman Competition,” jumping in the frozen Atlantic Ocean to raise money for the Make-A-Wish Foundation, running an Olympic-distance triathlon with no training, hiking to the bottom of the Grand Canyon where he decided to start an advertising agency despite never being in one and making a documentary in spite of never actually watching one.
In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing, kite surfing, snowboarding and funk guitar. His guitar instructor summarizes these efforts best, describing his playing as “mediocre, at best.”
Jeff is on the Advisory Board for the New York Chapter of the Make-A-Wish Foundation and is currently working with BuildOn to build a school in Nepal with his family. He lives in New York City with his wife and two kids. He is currently soliciting ideas for his next insane challenge via Twitter: @jrquestus.