Director of Media Ventures at Jarden Corporation
Jared Anderson is the Director of Jarden Media Ventures. In this role, he is responsible for spearheading media partnerships and leverage on behalf of Jarden’s portfolio of brands in addition to cultivating relationships in adtech through VC’s, incubators and accelerators and is the primary liaison with Silicon Valley ad tech. His group functions in three key areas: Media Innovation and Ventures, Media Services, and Strategic Marketing/Media Consultancy. It operates similar to an internal advertising agency with media advisory, planning and buying services in addition to management of external agency partners, investment recommendations and media joint ventures/alliances. He works directly with marketing leaders and executives of the company to deliver strategic go-to-market initiatives and captures synergies that add to bottom line savings for the organization. Anderson is active in many other organizations as well. He serves as Vice Chairman of Entertainment for Sunfest, Mentor for FAU Tech Runway and Member of South Florida Venture Capital Association. Additionally, he participates in industry conferences and has presented at AdTechNY, WebMD Corporate Summit and with Fundingposts’ Miami VC/Angel Roundtable. Based in Boca Raton, Florida, he is also a private pilot.