SVP, Brand Social.Content at Digitas Worldwide
As Senior Vice President, Brand Social.Content for DigitasLBi, Eric leads the development of digital brand social and content strategy and execution for DigitasLBi clients. The social.content teams create holistic, innovative, real-time, cross-screen, multi-platform (jargon jargon jargon and jargon) storytelling concepts. Clients include Harley-Davidson, Puma, Whirlpool, Lenovo, Buick and GMC.
Eric also leads strategic partnerships in content and entertainment, working closely with platforms like YouTube, Twitter and Facebook as well as content creators, MCN’s and agents.
Prior to DigitasLBi, Eric spent 25 years as a producer of episodic television, TV commercials, features/docs, and music videos. He was formerly chief operating officer of Scout Productions, creators and producers of Emmy winning Queer Eye for the Straight Guy and other episodic TV series for ABC, Lifetime, CBS, ABC Family and MTV, etc. As a TV Commercial Executive Producer, he worked with Oscar winners Errol Morris, Robert Richardson and Hank Corwin.
Eric has an undergraduate degree from Boston University, and graduate degrees from Boston University and Harvard University.