EVP, Multimedia Sales at ESPN
Eric Johnson is the executive vice president of multimedia sales for ESPN’s Customer Marketing and Sales group. Promoted into the position in October 2007, Johnson leads the U.S. and international multimedia ad sales team efforts. He is responsible for all sales activity across all of ESPN’s businesses, including the ESPN television networks, ESPN Print and Digital Media, X Games, ESPN Syndication Events, ESPN Audio, ESPN Deportes, and espnW. Outside of the U.S., he works directly with ESPN’s sales offices in Buenos Aires, San Paulo, London, Singapore, Sydney and Miami, Fla., to drive revenue for ESPN’s international properties.
In 2008, he was named #25 on the Mediaweek 50, a list of “the most indispensable executives shaping the future of media,” and was CABLE-FAX’s 2010 VP & Above Sales Person of the Year (Honorable Mention). Additionally, under his leadership, ESPN’s multimedia sales teams have been honored by a 2012 Jack Myers survey that ranked ESPN’s #1 among TV sales organizations (tied with ABC). This follows a recognition in 2008 from min (Media Industry Newsletter), which named Johnson’s team the “Multiplatform Sales Team of the Year.”
Currently, Johnson sits on the Board of Directors for IAB and MPA. He is also on the Advisory Board for VMA Media.
Johnson’s tenure at ESPN began 14 years ago, where he served as an account executive for West Coast account television sales. In 2003, as a vice president of national ad sales, he took over management of the West Coast television sales team and served as senior vice president of multimedia sales, overseeing offices in Burbank and San Francisco, Calif. from 2006-2007.
Prior to joining ESPN, Johnson worked at TIME magazine in Los Angeles, following a term of service on the advertising agency side of the business. From 1992-1999, Johnson worked as a media planning/strategist executive at Deustch LA, Grey Advertising, and Foote, Cone & Belding.
Johnson graduated from the University of California, Los Angeles in 1991 and received a Bachelor of Arts degree in Economics.