Director of Global Brand Media at GoDaddy
A 25+ year marketing, media, sales and sponsorship veteran, Eric has created innovative, integrated marketing, media and content platforms driving revenues for global media organizations. With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including Clear Channel, Disney, Fox, McCann-Erickson Worldwide, MGM, the National Basketball Association (NBA) and Wyeth Pharmaceuticals. In these roles, he has been fortunate work with several of the world’s leading marketers such as Anheuser-Busch, Coca-Cola, Dell, Electronic Arts, Fedex, Gatorade, Microsoft, Nestle USA, Sprite, Taco Bell, T-Mobile and Yahoo!, to develop, build and execute media-based marketing solutions that drive business results.
At GoDaddy, Eric is responsible for offline media across the organization’s global business as well as spearheading the company’s efforts to develop a robust modeling and attribution platform ensuring marketing dollars are spent most effectively and efficiently. Eric is also an adjunct professor at the Walter Cronkite School of Journalism at Arizona State University where he teaches classes in sports marketing and the economics of media.
- Events with Eric -
Feb 22 - 24, 2015